Everything has changed in the world of movie trailers, and Spider-Man: Brand New Day is responsible. Released on March 17, the promotional footage for Tom Holland’s fourth MCU Spider-Man film crossed one billion views in just four days, becoming the first movie trailer in history to accomplish this. The milestone has reshaped industry expectations and demonstrated the extraordinary global reach of the Spider-Man franchise.
Brand New Day follows directly from No Way Home, which grossed $1.9 billion globally in 2021. The new film, directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, is part of MCU Phase Six. It explores the aftermath of No Way Home’s world-altering spell, showing Peter Parker four years into a life where no one knows his name, his face, or his story.
WaveMetrix data confirmed the trailer crossed 1.1 billion views by Tuesday following its March 17 release. Its all-important first-day count of 718.6 million broke Deadpool & Wolverine’s record of 365 million and No Way Home’s 355.5 million. GTA VI’s entertainment record of 475 million was also cleared, making Brand New Day’s trailer the most-watched promotional film content ever produced.
The trailer’s emotional resonance is clearly what drove these numbers to such unprecedented heights. The image of a young hero living in isolation — still serving, still sacrificing, still being Spider-Man for a world that doesn’t know him — is one that touched something universal in audiences across cultures and languages. That emotional accessibility explains why the trailer found such a massive and diverse global audience so quickly.
The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens in theatres on July 31 and will release in India in six languages in all premium formats. The most anticipated superhero film in years is just months away from making its theatrical debut.